1 bed new development for sale The Broadway, 10 Broadway, London, SW1H 0AR
Added on 16/09/2026
About this property
The Broadway - a striking new Central London development with luxury homes, world-class amenities and landmark views, set moments from St James’s Park, Westminster and Victoria. The Broadway – Central London’s Pinnacle of Contemporary Elegance A landmark development of six architecturally distinguished buildings, The Broadway at Orchard Place epitomises modern sophistication fused with timeless refinement. Comprising 258 meticulously crafted residences, many offering sweeping, uninterrupted views of London’s most iconic landmarks—including Big Ben, Westminster Abbey, the London Eye and Buckingham Palace—each home is designed to the highest specification, providing an unparalleled standard of London living.
- Property type
- New development
- Bedrooms
- 1
- Bathrooms
- 1
- Tenure
- Leasehold
- Council tax
- Band D (Approx £1,050/year)The agent has not stated the band, so band D is shown as the local reference: Westminster's 2026/27 area average, including the typical parish precept. The actual band and any discounts change the bill.
- Postcode
- SW1H 0AR
Key features
- 258 exceptional residences with contemporary design and many offering iconic London views
- 16,000 sq ft of health, fitness & spa amenities including 25m pool, gym, personal training studios & treatment rooms
- State-of-the-art games room, screening room and well-equipped meeting facilities
- Image shown are indicative only and cannot be relied upon
- Orchard Place: vibrant streetscape with high-end restaurants, artisanal cafés & luxury boutiques
- Six striking towers with premium finishes, bespoke detailing and high ceilings throughout
- Prime Central London location moments from St James’s Park, Westminster & Victoria stations
- Short walk through St James’s Park to Buckingham Palace, Horse Guards Parade, St James’s & Mayfair
Location
The Broadway, 10 Broadway, London, SW1H 0AR
Sold prices in SW1H 0AR
HM Land Registry sales in SW1H 0AR. Floor areas from Energy Performance Certificates where matched.
| Address | Type | Sold | Size | Size | £/sq ft | Price |
|---|---|---|---|---|---|---|
| Apartment Sw06.03, 10, Broadway Flat / maisonette · new build | Flat / maisonette · new build | Aug 2025 | 646 sq ft £2,013/sq ft | 646 sq ft | £2,013 | £1,300,000 |
| Apartment Pw14.03, 10, Broadway Flat / maisonette · new build | Flat / maisonette · new build | Mar 2025 | 646 sq ft £7,897/sq ft | 646 sq ft | £7,897 | £5,100,000 |
| Apartment Sw09.03, 10, Broadway Flat / maisonette · new build | Flat / maisonette · new build | Aug 2023 | 646 sq ft £2,597/sq ft | 646 sq ft | £2,597 | £1,677,375 |
| Apartment Pw08.05, 10, Broadway Flat / maisonette · new build | Flat / maisonette · new build | Aug 2023 | 1,076 sq ft £2,815/sq ft | 1,076 sq ft | £2,815 | £3,030,000 |
| Apartment Sw08.03, 10, Broadway Flat / maisonette · new build | Flat / maisonette · new build | Jul 2023 | 646 sq ft £2,398/sq ft | 646 sq ft | £2,398 | £1,548,450 |
| Apartment Sw05.02, 10, Broadway Flat / maisonette · new build | Flat / maisonette · new build | Jul 2023 | 1,098 sq ft £1,343/sq ft | 1,098 sq ft | £1,343 | £1,474,050 |
| Apartment Sw07.03, 10, Broadway Flat / maisonette · new build | Flat / maisonette · new build | Jul 2023 | 646 sq ft £2,383/sq ft | 646 sq ft | £2,383 | £1,539,150 |
| Apartment Pw04.04, 10, Broadway Flat / maisonette · new build | Flat / maisonette · new build | Jul 2023 | 1,830 sq ft £920/sq ft | 1,830 sq ft | £920 | £1,683,300 |
Area insights
The neighbourhood around this property.



