1/10

Flat for sale The Strand, London, WC2R

Asking price

£900,000

Added on 29/09/2026

Type: Flat
Bathrooms: 1
Size: £2,022 per sq ft
Tenure: Ask agent

EPC B 83

Key features

Studio apartment
Incredible finishes throughout
444 sq ft / 41.3 sq m
Ideal central location
Residents gym, health spa, and cinema room
24 hour concierge

About this property

This incredibly finished apartment, set in a quiet and tranquil position within the incredibly popular 190 Strand development, is available for chain free sale through Prim London.

The outstanding living area and open-plan kitchen has been meticulously designed with floor to ceiling windows and bright interiors. The kitchen suite itself benefits from integrated Miele appliances, whilst stone work surfaces, high gloss cabinets and bespoke shelving complete the luxurious space. A balcony which overlooks the tranquil courtyard can also be accessed from this area. The family bathroom provides a luxurious bath and is finished in natural stone with underfloor heating – it really is the perfect haven to unwind after a long day amid the city bustle.

Floorplan

Energy performance

B 83

Current

Potential

92+

81-91

83 B

69-80

55-68

39-54

21-38

1-20

This home is rated band B, scoring 83 out of 100. The average British home is band D.

Read from the certificate published with this listing, so it may not be the latest one. Check the government EPC register for the full certificate and its recommendations.

Council tax

Ask agent

Per year

Band A

£700
Band B

£816
Band C

£933
Band D

£1,050
Band E

£1,283
Band F

£1,516
Band G

£1,749
Band H

£2,099

The agent hasn't said which band this home is in; you can look it up on GOV.UK. In Westminster, 2026/27 bills run from £700 a year in band A to £2,099 in band H.

Figures from MHCLG (Open Government Licence v3): the average bill for each band across Westminster, including the typical parish precept, so a parish's own bill can differ a little. Discounts lower the bill, such as 25% off for an adult living alone.

Location

The Strand, London, WC2R

Open map Street View

Part of a development

This home is in 190 Strand. See the scheme's facilities, developer and other homes there.

190 Strand

Berkeley Homes · Westminster

View development

Mortgage and stamp duty

Property price £900,000

£450k £1.4m

Deposit10% £90,000

£0 £900k

Interest rate 4.5%

0.5% 15%

Repayment period 25 years

5 years 40 years

A £810,000 mortgage. Most lenders would want a household income of about £180,000 to support it.

A guide only, for a capital repayment mortgage. The rate you are offered and what you can borrow depend on your circumstances and a full application with a lender or broker. Your home may be repossessed if you do not keep up repayments on your mortgage.

Properties sold nearby

HM Land Registry sales nearby. Floor areas from Energy Performance Certificates where matched.

Address	Type	Sold	Size	Size	£/sq ft	Price
Apartment 106, Savoy House, 190, Strand Flat / maisonette	Flat / maisonette	Jul 2026	1,012 sq ft £1,482/sq ft	1,012 sq ft	£1,482	£1,500,000
Apartment 10, Clement House, 190, Strand Flat / maisonette	Flat / maisonette	Mar 2026	1,399 sq ft £1,930/sq ft	1,399 sq ft	£1,930	£2,700,000
Apartment 103, Savoy House, 190, Strand Flat / maisonette	Flat / maisonette	Dec 2025	667 sq ft £1,768/sq ft	667 sq ft	£1,768	£1,180,000
Apartment 160, Milford House, 190, Strand Flat / maisonette	Flat / maisonette	May 2025	947 sq ft £1,953/sq ft	947 sq ft	£1,953	£1,850,000
Apartment 96, Gladstone House, 190, Strand Flat / maisonette	Flat / maisonette	Mar 2025	3,638 sq ft £2,061/sq ft	3,638 sq ft	£2,061	£7,500,000
Apartment 109, Savoy House, 190, Strand Flat / maisonette	Flat / maisonette	Jan 2025	904 sq ft £2,058/sq ft	904 sq ft	£2,058	£1,860,875
Apartment 150, Milford House, 190, Strand Flat / maisonette	Flat / maisonette	Oct 2024	1,076 sq ft £1,858/sq ft	1,076 sq ft	£1,858	£2,000,000
Apartment 35, Wren House, 190, Strand Flat / maisonette	Flat / maisonette	Jan 2024	1,378 sq ft £1,706/sq ft	1,378 sq ft	£1,706	£2,350,000